Case Studies
Shipping an AI-Ready Website in 3 weeks Using Claude & Framer
We relaunched our brand and website with Framer and Claude in 3 weeks. Not a linear approach, but as 5 concurrent workstreams. Here's how we worked, what broke and why you still need expertise with AI.
Website, AI Innovation
Redesigning a Clinic's Website and Content System: 12x ROI in 3 months
Positioning, identity, website and a content system that made a doctor-led integrative practice easy to choose.
Content System
From Research to Launch: Designing a Corporate Catering Innovation Pilot
How we turned a corporate catering sustainability idea into a launch-ready innovation pilot, built around how people actually behave.
Content System
Bayer Australia: Millions of Live Streams on Cross-Border Event Activation
How experiential design let Bayer Australia's compliance-constrained health portfolio speak to shoppers in China.
Content System
Bridging Art and the Digital Space: Website Strategy & Design for Leila Jeffreys
A digital sanctuary designed to honour the beauty of Leila Jeffreys' art, offering a thoughtful digital journey that mirrors the space, meaning and depth of her work.
Website, Content System
City of Sydney: Brand Systems, Campaign Roll-Out & Community Engagement
Brand systems, campaign roll-out and community engagement for the City of Sydney.
Content System
Building an Agentic AI Content System to Streamline Research-Led Content Production
Agents that handle research, verification and production without giving up editorial control.
AI Innovation, Content System
Cultural Branding: Transforming Flyover from a Cult Chai Bar to an Indian Cuisine Icon
Flyover turned a cult-favourite Sydney chai bar into a vegetarian-first icon of modern Indian dining. We led the cultural brand strategy, identity and website rebuild that carried its story — and its loyal following — into a bigger stage.
Content System, Website
Building an AI-Assisted Thought Leadership Library for Circular Sydney
An AI-assisted production system that built a public knowledge-sharing library with 33 of Sydney's most fearless innovators and Indigenous thought leaders, supported by a City of Sydney grant.
Content System, AI Innovation
How Reco Refill Used Social Signalling to Drive Adoption of Sustainable Living
How we built local sustainable living brand through visual familiarity, cognitive ease and branding designed to be easily recognised.
Content System
Crafted Liberation by RK Collective: Digital storytelling through website and social media
How we collaborated with RK Collective to empower an act of collective defiance through digital experience
Content System, Website
Wasteland Art Installation: Turning Marine Debris Into a Sustainability Story | ReCo
Suspended 24 metres above Customs House, Wasteland transformed 2,255 recycled plastic spheres into a public art installation that reached 50,000 people in person and 100,000 more online.
Content System
Luxury Travel Marketing: Digital Audit & Ongoing Advisory for Basalt Orange
A digital audit and ongoing advisory that gave a boutique regional stay a lean, measurable operation.
Content System, Website
Viral Content Creation: Turning Everyday Objects Into Viral Instagram Content for Mundane Matters
Food art content that travelled from Instagram to HuffPost and The Design Files.
Content System
Using AI to Build a Thought Leadership Event in 7 weeks: ReCo LIVE 2025
Research, outreach and content production run on AI, delivered in a 7-week sprint.
AI Innovation, Content System
Resilient Sydney: Rebranding a Global Initiative with 33 Sydney Local Councils
A brand and editorial design system for the Resilient Sydney's 2025-2030 strategy, encompassing a master strategy, 3 supporting publication and ongoing communication.
Content System
Building Custom AI to Solve the Food Waste Problem for Radish Events
By building a custom AI solution that reads supplier receipts with accuracy, Radish Events was able to close the loop on their sustainability data.
AI Innovation