Research

On 1 July 2025 Medicare added dedicated menopause and perimenopause health assessment items, used by more than 71,000 Australian women by February 2026. This article sets out 6 marketing strategies for growing a women’s health clinic in Australia, from closing the trust gap that leaves more than 1 in 3 women feeling dismissed by a GP to building AHPRA and TGA compliance in from day one.

The top 1% of US households now hold 31.8% of all household wealth, the highest share since records began in 1989. A cost-of-living crisis does not depress spending evenly: it splits the market into a K, where asset-rich households keep spending and everyone else trades down, leans on Buy Now, Pay Later and protects a few small luxuries. This playbook reads that divide through Maslow’s hierarchy and sets out a strategy for each arm of the K, including the trapped middle.

Generative AI in marketing has moved from novelty to infrastructure, but the adoption gap is still wide: in 2024 it ran at 40% for large enterprises against 11.9% for small and medium-sized businesses. This article sets out what separates heavy users from light ones, why letting algorithms optimise unsupervised erodes long-term brand equity, and a socio-technical governance model for deciding where AI belongs and where humans stay in charge.

The average attention span on a digital screen has fallen to 47 seconds, down from 75 in 2012, while we take in around 34GB of data a day. Marketing has split into two extremes in response: a dopamine economy built on speed and stress, and a still luxury that sells peace rather than product. This short essay argues that stillness is not boredom but quiet power.

McDonald’s sparked joy, Coca-Cola brought happiness, Volkswagen offered safety. Those clean lines have dissolved into an era of emotional contradiction, where people want authenticity while curating themselves, celebrate choice while feeling overwhelmed by it, and embrace innovation while fearing it. This short essay argues that the brands that land now are the ones that give the conflict a script rather than denying it.

Australian health advertising is governed by the TGA and AHPRA, which enforce some of the strictest standards in the world, with civil penalties reaching $1.65 million per breach for individuals and $16.5 million for corporations. As of 2026 the TGA has moved into active monitoring of websites, paid media and social platforms. This guide covers the nine compliance risks every health and wellness brand should know, the three things that changed in 2026, and a practical pre-publication checklist.

In December 2024 ChatGPT was handling over a billion queries a day. By July 2025 it was 2.5 billion, on one platform alone. This guide sets out what that scale costs environmentally, culturally and socially, from data centre electricity to the homogenisation of thought, and ends with a practical checklist for using AI more consciously rather than less.